The Future of Music Streaming: Blending Strategy, Tech, and Experience
Music holds a special place in our lives, serving as a universal language that transcends borders and connects people from all over the world. It has the power to evoke emotions, trigger memories, and set the ambiance for various occasions. Over the years, technology has played a fundamental role in how we consume and interact with music. From vinyl records to the rise of digital downloads, each era has brought transformative changes.
In the digital age, music streaming has emerged as the dominant force, revolutionizing the music industry and reshaping how we experience music. This transformation is also driven by the proliferation of smartphones and the advent of artificial intelligence. These factors have not only made music more accessible but have also created new opportunities for artists, all kinds of business and brands, and consumers alike. In this blog, we will demonstrate how we have leveraged technology to offer fully customizable platforms and long-term strategies to our partners.
Building Communities Through Strategy & Experience
Over the past 10 years, one of the most important objectives we have built at Kuack Media, in collaboration with our partners, with the aim of growing their businesses, is the development of communities of more loyal consumers and brand customers around music. We aim to offer more than just a music streaming application; we create experiences that consumers enjoy, benefit artists, and at the same time allow the brand to communicate its needs or positively impact the activity of its users. These are among the significant challenges that, for example, telecoms face on a daily basis.
That’s why we advocate the idea that at Kuack Media, we don’t focus solely on developing branded streaming apps for a specific business, but rather on customized strategies that represent innovation, growth, and the future for our partners. This takes into account that each business has goals to achieve, and music and technology become their best allies, for instance, in reducing customer churn, increasing customer engagement, rewarding loyalty, displaying a highly competitive market behavior that meets user expectations, among many others.
As our CEO & co-founder Juan Saavedra always says: There isn’t really a one size fits all approach, and this is what makes us different, because each new partner requires not just the design of a totally new app but the design of a long-term strategy, and that’s why our partners investments in music are successful and actually endure over time”.
The Backbone: A Robust Streaming Solution
The future of music and video streaming demands the robustness of the services and technology we use to support developments and applications, but above all, to ensure that the experience we provide to consumers and artists is the best among all the brands we work with. In our case, we spare no expense when it comes to technological investment to offer support to our partners, developing highly robust white-label streaming solutions with the power of AWS CDN (Content Delivery Network) to guarantee seamless global music delivery, highly competitive in the streaming apps market.
Adding to that a dedicated Customer Care, an online tool for tracking any customer, allowing us to determine if they have interacted with the service and collect all the necessary data for managing subscriptions and user status. It can be configured with various levels of access and permissions for the call center, enabling actions such as service activation or deactivation.
We make available to brands a Data Warehouse with historical and real-time analytics about the behavior and interactions generated by each user within the application: how many users are online, who is listening to what, music trends, among others. The information is stored with the aim of being able to extract the evolution of a variety of metrics and KPIs over desired time periods.
We offer a complete set of tools to assist you in managing and optimizing your music application, they are specifically designed to streamline the administration and control of the streaming app, allowing them to maximize its performance and deliver an exceptional experience to their users.
With our “Management Tools“, as a dynamic CMS for a total app customization, partners can monitor the real-time performance of their music application, including key metrics such as loading time, stability, and responsiveness.
Additionally, they will have access to detailed reports on user behavior, such as the number of downloads, song plays, and social interactions. In more details they can:
- Create and modify specific playlists
- Manage playlist visibility
- Create and manage application tags
- Create and manage application stations and podcasts
- Edit content in real-time
- Create and manage the application’s homepage
- Arrange the sections of the app (tags, playlists, AI, re-listen, banners, videos)
Continuous Innovation in Technology
At Kuack Media, we are aware of how crucial it is to foster continuous innovation in our B2B solutions, our processes, and the ideas and experiences we design for our clients. This awareness is particularly important because one of the industries that undergoes the most rapid changes in short periods of time is the entertainment sector, especially music, and technology. We have actively learned this by participating in over 400 technological development projects, through which we have been able to positively influence the mobile and music industries.
More specifically, aligned with mobile operators in Latin America, we have since forged partnerships with banks, fintech companies, gyms and unique projects like the music service for US inmates, another of its standout ventures is the introduction of GodBeats, a gospel specialized music app. Really diverse, quack is now expanding into Africa, connecting with a market with 250 million users across 40 countries.
We employ artificial intelligence to elevate the personalization of music applications. Through our cutting-edge AI technology, our applications seamlessly tailor themselves to the unique musical tastes and preferences of each user.
Our recommendation system, powered by state-of-the-art machine learning algorithms, meticulously scrutinizes users’ playback histories, favorite playlists, and other pertinent data within our music applications.
Leveraging this wealth of information, our AI discerns concealed patterns and commonalities among users who share similar musical affinities. The outcome is a collection of music recommendations that are not only highly personalized but also exceptionally pertinent to each individual’s taste.
OneSignal: Messaging system
We use a specific messaging system called OneSignal, a market leader in customer engagement, which enables sending push messages to mobile and web, via email, and within the application. This platform can be used to promote a business offer, a contest, an album, and even a song within the application, supporting the long-term strategies that we always create for our clients.
“Content is King”
“Content is King” is, if you will, the most heard and uttered phrase in the content industry (not only music) in the last 10 years. But at Kuack Media, we firmly believe that if content is king, then the business model is the queen. That’s why we focus on building relationships between brands and consumers through music and our catalog of over 110 million songs available to be consumed by more than 250 million users worldwide on our partner platforms.
That’s why we also consider it important to legitimize the consumption of music as a result of the efforts of many artists, which also deserves respect and appreciation in the global market, without distinguishing regions. This is undoubtedly one of our greatest purposes as developers of fully customizable white-label streaming solutions.
If you’re a brand looking to revolutionize your music streaming strategy, reach out to us today and let’s make it happen!