Brisamusic: Leading the Music Streaming Revolution in Northeast Brazil
When we talk about innovation and culture in Northeast Brazil, it’s impossible not to mention Brisanet and Brisamusic. A large company and its music streaming app have made a significant difference in their respective fields, taking the region’s technology and culture to new levels. In this article, we explore the history of Brisanet, the birth of the Brisamusic project, and how Kuack Media’s innovation is impacting both.
What is Brisanet?
Founded in 1998 in the city of Pereiro, in the semi-arid region of Ceará, Brisanet has become a force to be reckoned with in the Brazilian telecommunications market. With more than 3,000 employees, the company operates in the states of Alagoas, Bahia, Ceará, Maranhão, Paraíba, Pernambuco, Piauí, Rio Grande do Norte, and Sergipe. It is the leader in fixed broadband in the Northeast region and the fourth largest in Brazil in terms of market share. Its success is not only due to its high-quality services but also its deep understanding of the local market and customer needs.
How Did the Brisamusic Project Begin?
Northeast Brazil is known for its own culture, which ranges from cuisine and lush landscapes to, primarily, music. The region is the birthplace of traditional regional genres such as forró, piseiro, xóte, quadrilha, and baião. Moreover, the region exports some of the leading names in Brazilian music across the country, from established artists like Luiz Gonzaga, Fagner, Alceu Valença, Belchior, and Elba Ramalho to emerging ones like João Gomes, Wesley Safadão, Zé Vaqueiro, and Mari Fernandez.
Recognizing the region’s high artistic demand and an audience hungry for local content, Brisamusic was born: with its own digital music ecosystem based on regional culture. Through personalized editorial, interviews, and news, Brisamusic is known as the 100% Northeastern music streaming service.
How Is Kuack Media’s Innovation Impacting Brisanet and Brisamusic?
Kuack Media has been growing alongside Brisamusic, as the app is their main client in Brazil. Given that the app is a partnership with Brisanet, we are constantly developing and improving services for B2B and B2C customers of the brand.
Impact for Clients
Kuack Media’s relationship with partners ranges from understanding the market to seeking solutions that make them stand out in terms of market share and brand recognition. For this, we plan the development of large projects and how this will be communicated to users.
Impact for Users
Kuack Media, acting as a white-label streaming service, has a very close relationship with the music industry through record labels and distributors to offer user-focused actions, in addition to ensuring the approach of local and international artists to consumers who do not have the financial resources to hire more expensive streaming platforms in the market.
What’s New: Brisamusic Sessions
The Brisamusic Sessions project aims to strengthen the brand with exclusive products. It invites artists that resonate with the Brisamusic audience to record live versions of their songs, generating singles, EPs, or albums and audiovisual material.
The first edition took place in september 2023, with two great artists: Marcelo di Holanda and Mateus Farias, performing their versions of songs cherished in Northeastern culture.
If you’re already a user of the Brisamusic app, you can enjoy the album by clicking here.
Brisamusic Portuguese Summary
Brisamusic, em parceria com a Brisanet, está revolucionando o cenário de streaming de música no Nordeste do Brasil. Fundada em 1998, a Brisanet é um grande player no mercado brasileiro de telecomunicações, com mais de 3.000 funcionários e operações em nove estados do Nordeste. O sucesso da empresa é atribuído não apenas aos seus serviços de alta qualidade, mas também ao seu profundo entendimento da cultura única da região e das necessidades dos clientes.
O aplicativo Brisamusic foi desenvolvido para atender à alta demanda da região por conteúdo musical local. Conhecida por ser o berço de vários gêneros musicais tradicionais, como forró e piseiro, o Nordeste também é lar de muitos artistas estabelecidos e emergentes. Brisamusic, descrito como um serviço de streaming de música 100% nordestino, apresenta conteúdo editorial personalizado, entrevistas e notícias para criar um ecossistema digital de música único.
Em colaboração com a Kuack Media, Brisamusic continua a evoluir, oferecendo soluções direcionadas para os segmentos B2B e B2C. O papel da Kuack Media varia desde análise de mercado até desenvolvimento de produto, reforçando ainda mais a presença da marca e participação no mercado. O próximo projeto, Brisamusic Sessions, apresentará performances ao vivo de artistas, começando no segundo semestre de 2023, com o objetivo de fortalecer a identidade única da marca e o engajamento do usuário.