Godbeats: Customized Streaming Experience and Niche

When discussing Brazilian music, it’s significant that much of what we know has its roots in the Christian context. Churches, for those who attend them, are significant “schools” for those interested in the musical universe. It’s safe to say that many of Brazil’s musical luminaries took their first steps venturing into singing classes or learning musical instruments within a religious setting.

Christian music in Brazil

The Christian environments play a crucial role in shaping a legion of qualified musicians throughout the country, ensuring the continuous renewal of Brazilian music.This trend in musical education is not by chance. 

Christian religions represent a large portion of the Brazilian population. According to research, 35% of Brazilians are evangelical and 48% are Catholic, which creates a market eager for Christian music. This market is backed by a unique ecosystem consisting of major record labels and distributors that foster the constant renewal of artists and top-charting releases on radio stations and streaming platforms. 

What was missing in this Christian music scene was a specific element: a safe environment entirely designed for the consumption of a genre as particular as Christian music, which requires exclusive segmentation.

How Did Godbeats Begin?

Picture this scenario: you attend a Christian church, and all the musical content you consume is gospel. However, when using any streaming platform, you’re inundated with secular music, popular genres, and content that doesn’t align with your faith. On the flip side, imagine you’re a gospel artist, wanting to promote your work on these same platforms, only to face limited space and fierce competition from various genres and subgenres unrelated to your creations. It’s an uneven battle.

With this in mind, Kuack Media Group, in collaboration with a highly qualified team of music market specialists, advertisers, and gospel music experts in Brazil, created GodBeats, the first streaming platform 100% dedicated to Christian music.

Who is behind Godbeats app?

To make this project a reality, in addition to our vast experience in developing music applications in Kuack Media, it was essential to form a team that deeply understood the idea, embraced the proposal, and contributed with their valuable experiences. That’s why the GodBeats team is composed of notable professionals such as José Peña, a renowned music executive, Daniele Buruaem, a specialist in Christian music, b+ca, one of the leading advertising and marketing agencies focused on music in the country, as well as Gustavo Mansur and Juan Saavedra, Country Manager and CEO of Kuack, respectively.

How Is Kuack Media’s Innovation Impacting Godbeats?

Gustavo Mansur emphasizes that in a project like GodBeats, there are two vital essences: technology and content – and Kuack provides both. He sees GodBeats as the creation of something truly innovative in the country. “We use our entire history, credibility, and experience of over a decade to open a dialogue with the market about this application”, and he adds: “The platform is the heart of the project and it is what allows this type of segmentation, in the depth and speed we are proposing. Perhaps no other company has the necessary capabilities to develop a project like this.”

Beyond the segmented catalog, the platform offers a complete experience in the universe of Christian music, and can even be considered a magazine, featuring news from the gospel universe, podcasts, prayers, and a special area for children

What’s Next?

At this moment, the project is in the licensing phase and the expectation is for a phased launch starting from the beginning of 2024. “We want to test a lot, release a first version, and get feedback from the Christian community”, says Gustavo.

GodBeats is an exemplary case of the type of segmentation that Kuack can offer, transforming its platform through customization, innovation, and technology. If you’re a business aiming to transform your music streaming experience, contact us.

Godbeats Portuguese Summary

GodBeats surge como a pioneira plataforma de streaming do Brasil, focada exclusivamente em música cristã. Profundamente enraizada nas tradições musicais do país, onde as igrejas desempenharam um papel fundamental na cultivação de talentos, a música cristã ocupa uma posição significativa, dado que 35% dos brasileiros são evangélicos e 48% são católicos.

Criado pelo Kuack Media Group e outros especialistas do setor, o GodBeats oferece um espaço dedicado para entusiastas e artistas da música cristã, preenchendo uma lacuna crucial no mercado. A plataforma visa não apenas transmitir música, mas fornecer uma experiência musical cristã holística, com planos para um lançamento oficial em 2024.