The Impact of Artificial Intelligence on Music Streaming Platforms
Innovations and trends in automation through artificial intelligence are increasingly proving to be disruptive when it comes to task optimization, time reduction, and the development of creative solutions. The music industry is no exception to this.
In a time where technology is advancing rapidly to optimize daily life and provide increasingly personalized solutions, the use of artificial intelligence is necessary to perform tasks without requiring a massive workforce or lengthy development processes. It does it all for you.
Considering the timeline of technological advancements in the music industry, from vinyl records and cassettes to CDs and MP3s, streaming platforms can be considered the most democratic way to consume music of all time. You choose what, when, and in what order you want to listen. In addition to the autonomy that this offers, the habit of consuming music can become increasingly tailored, making the experience unique for each individual. One of the most discussed topics lately is the development of these solutions through artificial intelligence.
But how can AI positively impact streaming platforms?
There are several ways to transform the streaming market and the platforms developed by it into more attractive solutions for consumers when it comes to personalization, aligning with their behavioral habits and converting static solutions into interactive feeds. Here are some of them:
- Infinite feed
Consumers are always looking for more. Social networks, video platforms, portals, and websites have long been concerned with providing their interfaces with content that captivates the audience as much as possible. In addition to editorial content curation, an infinite feed is an extremely interesting solution to create a sense of endless possibilities, showcase the magnitude of the catalog, and capture the audience’s attention for longer. - Intelligent sections
Adapting the way content is displayed in the feed based on individual listening habits is an intelligent way to guide the consumer through suggestions. In doing so, browsing is transformed into a fully personalized experience. - Automatic playlist generator
Automatic playlists allow users to access ready-made and well-organized content which aligns with their personal tastes, without needing to constantly spend time and effort manually creating their own playlists.
Impact of Artificial Intelligence on Music and Artists
In a study published by Tunecore (2023) on Artificial Intelligence in Music, based on the responses from 1,558 artists across more than 10 regions including France, United States, Mexico, Chile, and others, it highlighted the artists’ capitalization on the new opportunities that arise with advancements in AI technology. More specifically, 57% of them use it to create artwork, 35% for promo assets and 20% to engage their fans.
The study also revealed that artists are very aware of the importance of obtaining consent, maintaining control, receiving fair compensation, and ensuring transparency throughout the entire process of implementing AI in their creative efforts. Their biggest fears are being replaced by Artificial Intelligence (77%) and plagiarism (61%), among others.
The music market never stops evolving, and new solutions are constantly being developed. That’s why we want to invite you to reflect: How is your company adapting to offer the best streaming solutions to your customers? At Kuack Media, we can assist you in creating the best mobile experience for your brand. Contact us, and we’ll tell you how.
