Viva

Bolivia

The largest and fastest growing company in its sector, with more than 1 million active subscribers, and the broadest public network with greatest social impact in Bolivia.

A different mobile operator, open, with a young attitude. It shares with its clients a Millennial lifestyle, with freedom to discover. It decided to accompany its users with the launch of Música VIVA, an application with the best music, which invites its audience to live a complete experience; discovering playlists, artists, videos and exclusive news.

SOLUTION

A strong investment on the roots of the national music

WOW! This has been VIVA. Not only because of the strong investment in music that they made but because of their strategy of going back to their roots, the Bolivian national music. This is what has highlighted this mobile operator.

We created with them a Music and Video App with a bundle of data included and we launched a Charts and Premium mode with daily, weekly and monthly plans; adapting the service to the consumption habits and payment capacity of its users.

Now we are going to launch some plans with music that will surprise many, and since in VIVA they are always innovating and thinking about their users, the data usage related to the App will not have cost to them! And if users want, they can redeem their points from the loyalty program of VIVA ¨Fidepuntos¨ for free months of music thanks to the special development created by Kuack Media!

This is just the beginning, the next VIVA Music Tour will be amazing!

MOBILE OPERATOR

Viva

Bolivia

SOLUTION

A strong investment on the roots of the national music

IMPACT

Media coverage

Contact Us