The brand of telecommunications services with which the Vietnamese company Viettel Telecom is commercially identified in Peru. Better known by its clients as Uncle Bitel; It treats all its users as its nephews. So, looking to give them a complete musical entertainment product and the best music, they decided to launch Bitel Música: the application with which this great family can listen to their favorite artists wherever and whenever they want, without any interruption.
We sat down with Uncle Bitel to design a different strategy for Peru, which would give its users the possibility of acquiring an unlimited service of legal music but at market prices.
We designed Bitel Música together and launched it in the Charts and Premium modes with daily, weekly and monthly plans, adapting the service to the consumption habits and payment capacity of its users. It was very important the contribution of Bitel, who from the beginning decided to give data totally free to its users in order to enjoy the music App.
We are starting, but already tens of thousands of its customers are enjoying Bitel Música. For this reason Bitel has decided to increase the stakes and we are working on the development of innovative commercial plans with music included and many more surprises for its nephews!
We are very proud of this story because in a very short time we have managed to achieve an incredible synergy with Bitel and we are already making plans to launch new and innovative music services together in Asia.