The leading telecommunications company in the Dominican Republic, specializing in mobile and broadband Internet plans. Characterizing itself as a refreshing, friendly and dynamic organization, it sought to unite its entire people in every corner of the country with an innovative product. With dancing and music being an integral part of their daily lives, they launched Altice Music (formerly Orange Music), which, to the rhythm of merengue, bachata and countless musical genres, gets its users dancing wherever they may be.
Altice and its fantastic team of professionals listened attentively to all Kuack Media recommendations and found a way to bring together the best of all our experiences in Altice Music. As a result of this, Altice Music is the fastest growing service in the region!
Of course we launched with them a program of experiences such as kölbi Music, daily, weekly and monthly plans in Charts and Premium modes, as we did in d’Music and Live Music, the data usage is free for users like in Bitel Music or d’Music, and we designed some very innovative communication strategies In App.
Altice made available its own channels such as SMS, S @ T Push, and social networks; they even literally put a huge sign on the door of its corporate building! This is a great example of how a committed mobile operator generates great results without making astronomical investments.
Currently not only prepaid and postpay users can subscribe to the service on demand, but all of their new postpaid plans come with 3 months of unlimited premium music courtesy of Altice Music.
A nice story, a simple recipe and a great example to follow by mobile operators who want to launch their own music services anywhere in the world!