Established in 1943, Bradesco is one of Brazil’s largest financial groups, consistently delivering solid performance aligned with its clients’ interests. Beyond its excellent services, Bradesco is recognized as one of the market’s top asset managers, achieving results on a sustainable foundation.
The institution sought to develop a unique product that would make a meaningful impact on its customer base, particularly among younger clients.
In partnership with Universal Music Group, we developed an exclusive program of experiences and benefits for Bradesco, which we linked to a specialized credit card. This card grants its holders access to a multi-device app for music and video streaming. Through this app, Bradesco regularly conducts contests and giveaways, thereby elevating customer engagement and relationships to a new level. Today, hundreds of thousands of Bradesco’s customers are enjoying this innovative product!”
