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BRAND

Banco de Chile

Bank

Banco de Chile is one of the leading financial institutions in Chile, offering financial products and services to large corporations, small and medium-sized enterprises, as well as individuals. The bank sought to enhance its well-known loyalty program, ‘Dólares – Premio,’ by incorporating a feature for easy and immediate redemption.

SOLUTION

What we did

We developed a web platform that integrates with Banco de Chile’s loyalty system, allowing users to redeem their ‘Dólares Premio’ for music tracks from Universal Music Group in real time. Thousands of users have downloaded songs!

IMPACT

Media coverage

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